TOKYO, January 7, 2014—Casio Computer Co., Ltd., announced today that its recently established subsidiary in Kuala Lumpur, Malaysia, Casio Malaysia, Sdn. Bhd., has begun sales and marketing activities, seeking to expand Casio’s business in the ASEAN region.

Casio began exporting calculators to the ASEAN region in the 1970s. Over the years since then, it has conducted sales activities in the region by working with distributors. Since 2000, Casio has considered ASEAN to be a priority market, based on a population that has grown to 500 million. In 2001, Casio Singapore Pte., Ltd., began sales and marketing operations, followed by the establishment of a Jakarta representative office in Indonesia in 2011. Casio has been working to establish and strengthen sales bases in the region in order to expand its business there.

As part of a policy for establishing and strengthening sales bases in the ASEAN region, Casio Malaysia was created to carry out marketing activities firmly rooted in the Malaysian market. The goal is to immediately begin selling products that better meet the needs of Malaysians. Working with distributors with which Casio has built strong cooperative relationships over the years, the new company will carry out sales promotion activities with even greater impact.

Casio Singapore oversees the Jakarta representative office and Casio Malaysia. This will promote effective sales activities in the three countries while improving site operation efficiency. In addition, the responsibilities of Casio Singapore will expand to include the entire ASEAN region. Casio is aiming for ASEAN sales of 30 billion yen by fiscal 2016.