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Casio to Expand the World of Digital Photo Art with Launch of Imaging Square Online Service

Offering services under the theme of "New Art for My Life"


TOKYO, January 6, 2011 — Casio Computer Co., Ltd., today announced the launch of Imaging Square, an online service that enables users to transform their prized photos into compelling pieces of artwork. The new service will go live in Japan on January 11, 2011, and then in the United States in February 2011.

In 2010, Casio released a digital camera with high dynamic range (HDR) technology that combines several shots with differing exposures at the press of the shutter button to create artistic HDR photographs right on the camera. With Casio's HDR technology, users can enjoy their photos in a whole new way by creating new world of Digital Photo Art that is neither photo nor painting, but more.

Casio's new Imaging Square online service will be the one-stop shop for freedom of expression in Digital Photo Art—and it's not only for users of Casio digital cameras, but for everybody. Anyone can use the online features of Imaging Square to produce creative works of digital art in a snap: just upload a digital photo taken from a digital camera, cellular phone or other device. Imaging Square offers users new way to enjoy photos; they can effortlessly create digital photo art from a photo, just for fun or to send to a friend as a greeting card. Initially, Casio will offer the following services at Imaging Square, led by its powerful photo processing features.

Service :
Imaging Square
Launch :
10 am, January 11, 2011
Features :
Digital Craft—convert photos into compelling artwork
HDR-Art Craft and Virtual Painter offer users a range of photo conversion options. HDR-Art Craft produces artistic HDR art from a photo, while Virtual Painter uses Casio's own art conversion algorithms to transform photos into digital photo art. Users have 12 conversion options to choose from: Oil Painting, Thick Oil Painting, Gothic Oil Painting, Fauvist Oil Painting, Water Color Painting, Gouache Painting, Pastel Painting, Color Pencil Sketch, Pointillism, Silkscreen, Drawing, and Air Brush.
My Atelier—where you store photos and work on projects
Gallery—where you publish your photos, view other people's work, and enjoy interaction
Art Studio—where you can order canvas prints of the work you created online, as well as custom printed items such as mugs and T-shirts. Convert your treasured photos into paintings and get the most out of them, by ordering prints for display at home or creating unique gift items. (This service is only available in the Japanese market.)

Under the theme of "New Art for My Life," Casio plans to keep expanding the services offered at Imaging Square. Casio envisions a world where digital photo art enriches and fulfills people's lives by offering them a whole new form of creative photographic expression. Upcoming services will include an online print service for printing a work of Digital Photo Art created online for display at home.

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