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Two Casio Products Win iF Product Design Awards in Germany



XJ-H1650(Top) and XJ-ST155(bottom)

TOKYO, November 7, 2011 — Casio Computer Co., Ltd., announced today that two of its products have won iF product design awards—one of the world's leading industrial design honors. The winning products were a digital camera and two projector models.

The iF product design award, one of four iF design awards, is sponsored by International Forum Design of Hannover, Germany, and is recognized around the world as a premier industrial design competition. The entries are judged not only on their design, but also on criteria such as quality, price, and environmental consideration.

Overview of the Award-Winning Casio roducts

EX-TR100 digital camera

Casio’s EX-TR100 features a variable frame design which enables the camera frame to rotate 360 degrees around the lens section and 270 degrees around the touch panel, allowing users a wider range of enjoyable options for taking photos or movies by holding and shooting the camera in any way they like. With its uniquely slim and stylish camera body, the EX-TR100 makes possible a whole new style of photo taking.

XJ-H1650 and XJ-ST155 projectors (two models jointly awarded)

Equipped with Casio’s originally developed Laser & LED Hybrid Light Source, the XJ-H1650 and XJ-ST155 achieve 3,500 and 3,000 ANSI lumens, respectively, a level of brightness previously considered unattainable without a mercury lamp. Both models feature smart styling, with a flat white finish on the upper surface for suspended use, and functional components such as connectors and air ventilation ports clustered together in the black housing.

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